INTRODUCTION…………………………………….…………..…...……….3
CHAPTER ONE…………………………………….……………...……..…10
Is Your Project Feasible?
A market study and economic feasibility exercise
CHAPTER TWO…………………………………….………………....…….74
Writing the Business Plan
Efficient and chronological collection of appropriate data for inclusion in your plan of operation
CHAPTER THREE………………………………………………….......…102
The Marketing Plan
Designing a sustainable plan for getting “bodies into beds”
CHAPTER FOUR……………………………………………………...…...128
Project Loan Submission and Investor Presentation Package
Selling a lender and investor on the merits of your request for funding
CHAPTER FIVE……………………………………………………........…147
Operations
Tools for tracking your operational and financial goals and objectives
CHAPTER SIX………………………………………………………...…....183
References and Resources
Website and Email addresses of helpful resources
CHAPTER SEVEN…………………………………………………….......202
Project Checklists and Forms
Easy reference to forms and checklists used throughout the manual
CHAPTER EIGHT………………………………………………....…….....211
Now What?
Real world pitfalls and situations that may well occur throughout your development and operational stages